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Crafting a marketing thesis is a very time consuming business and it can become infuriating when you begin to have difficulties putting into writing your knowledge and own ideas. The ultimate goal of a marketing thesis is to sell a new product to a mass market. The business world is constantly changing, and this can create its own problems resulting in a thesis that is too broad or to narrow.

A marketing dissertation, at its core, provides solutions to a particular market problem. The topic is in itself one of the most important aspects of any thesis and your choice should motivate the reader. Even a very well written thesis can fail if the subject matter does not keep the reader interested, just as a product on the market will fail if it does not keep the consumers coming back for more.

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